Posts in Innovation
DON'T JUST BUY A WEDDING GOWN, BUILD THE GOWN OF YOUR DREAMS

We at Nuorikko are actually very excited that there is less rigidity in the bridal gown market in 2018, but I don't think, sexy as they may be, that some of these new concepts are really offering the "revolutionary" options they claim.

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CROWDFUNDING SUPPORT FROM A SHARK

"What makes this idea so exciting? There is no longer a need to rely on a sample gown that’s jury-rigged to fit your body," says Kevin Harrington, whose family's business has long-standing connections to the bridal industry. "In case you didn’t know, this is still exactly how most brides buy gowns. They are forced to make a decision off a sample size that doesn't fit them, and then wait months to try on their purchase once their order is complete. For a bride, that’s a really big deal."

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BUILDING A DISRUPTIVE BRAND

The modern consumer expects more than just a price comparison, or the simple experience of being able to walk into a store and buy something. They are looking for a connection to a brand, a way to identify with what they're purchasing. If you are able to also offer them a direct connection to their purchase, you have started to tap into what the future of retail, and perhaps even commerce, will evolve into.

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