"What makes this idea so exciting? There is no longer a need to rely on a sample gown that’s jury-rigged to fit your body," says Kevin Harrington, whose family's business has long-standing connections to the bridal industry. "In case you didn’t know, this is still exactly how most brides buy gowns. They are forced to make a decision off a sample size that doesn't fit them, and then wait months to try on their purchase once their order is complete. For a bride, that’s a really big deal."