We at Nuorikko are actually very excited that there is less rigidity in the bridal gown market in 2018, but I don't think, sexy as they may be, that some of these new concepts are really offering the "revolutionary" options they claim.Read More
So, you asked, we answered.
The 2018 collection is officially available in black in EVERY style!
"What makes this idea so exciting? There is no longer a need to rely on a sample gown that’s jury-rigged to fit your body," says Kevin Harrington, whose family's business has long-standing connections to the bridal industry. "In case you didn’t know, this is still exactly how most brides buy gowns. They are forced to make a decision off a sample size that doesn't fit them, and then wait months to try on their purchase once their order is complete. For a bride, that’s a really big deal."Read More
The modern consumer expects more than just a price comparison, or the simple experience of being able to walk into a store and buy something. They are looking for a connection to a brand, a way to identify with what they're purchasing. If you are able to also offer them a direct connection to their purchase, you have started to tap into what the future of retail, and perhaps even commerce, will evolve into.Read More