Posts in Wedding
NUORRIKO x BLANK LABEL POP-UP

From September 21st-23rd custom Nuorikko is partnering with Blank Label to hold a wedding pop-up at the Denver Blank Label Location. It will also feature LipBar Custom CosmeticsFrank’s Gentlemen’s Salon and refreshments from Stranahan’s and Tivoli Brewing Company. We spoke with Nuorikko founder Kaitlyn Thomas and Blank Label’s Denver Store Lead Connor Lees to find out what you can expect from the event. Book your appointment online today.

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DON'T JUST BUY A WEDDING GOWN, BUILD THE GOWN OF YOUR DREAMS

We at Nuorikko are actually very excited that there is less rigidity in the bridal gown market in 2018, but I don't think, sexy as they may be, that some of these new concepts are really offering the "revolutionary" options they claim.

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CROWDFUNDING & COLLABORATIONS, OR, HOW TO SUPPORT A TECHNOLOGY-FOCUSED GOWN BUYING EXPERIENCE

“…bringing the bridal gown industry into the future, creating a multi-dimensional retail model that is designed with the bride’s experience in mind. The benefit to our bride is a true connection to her gown search, giving her control over an important, emotional purchase.”

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BUILDING A DISRUPTIVE BRAND

The modern consumer expects more than just a price comparison, or the simple experience of being able to walk into a store and buy something. They are looking for a connection to a brand, a way to identify with what they're purchasing. If you are able to also offer them a direct connection to their purchase, you have started to tap into what the future of retail, and perhaps even commerce, will evolve into.

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WHY NUORIKKO?

To start, let's look at "Nuorikko". That's [noo ree KO] and it's Finnish for "bride", Korean for “Female”, and Japanese for “Ceremony”. Our entire concept and aesthetic is inspired by a modern, minimal approach to customized design that puts our modern girl customer and what is most important to her at the center of our brand.

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